OBD4 Business™ You don’t guess when it comes to your customers’ cars. Don’t settle for guesswork from your marketing company. What do you really need when it comes to marketing for your business? Like, really, actually need. Not what you think you need or hope you need or that some guy said you need because…
5 Festive Tips for Improving Your Auto Shop’s Holiday Marketing
The holidays can be a busy time for everyone, especially businesses. Managing customer needs during a busy holiday season can leave you scrambling to come up with engaging marketing ideas, or worse yet, leave you so busy you don’t do any holiday marketing at all! Auto shops often encounter a holiday-season speed bump where customers…
Gold Medal Driving Safety for the Golden Years
Older Driver Safety Awareness Week every December reminds us all to take into account driving safety for our friends, neighbors, parents, grandparents, and other relatives who may be advancing in age and to allow time to discuss a plan for alternative transportation and any safety issues with our loved ones over the holidays. Older drivers…
Cloud CRM Security Tips
Today is National Computer Security Day, so what better time to talk about cloud CRM security tips? Many tips for computer security are the same for cloud CRM security, but some differ. Here are some basic tips to ensure your CRM data stays safe in the cloud. Have strong passwords – don’t use passwords that…
Vehicle Winterization Tips
Before we know it, winter will be upon us and our vehicles, so it’s important to get them ready for the coming cold, salt, snow, slush, and whatever else the season brings. Here is a simple checklist of ways to winterize your car before the season gets into full swing. Check Your Battery Battery power…
Use MechanicNet to Send Out Winter Promotions
World communications week has almost come to an end, but that doesn’t mean you have to stop communicating with your customers. You can use MechanicNet to plan and send out your promotions for the winter holidays. To begin promotion planning, log into your MechanicNet account to the OBD4 dashboard. Create a new promotion yourself or…
Is Your Shop Ready for a Refresh?
You may have seen earlier this year that Epicor underwent a brand refresh bringing a new look to the company logo, color scheme, messaging, and overall presentation. This refresh was intended to update Epicor’s brand voice to represent them more accurately. So, what exactly is a brand refresh? A brand refresh is a rejuvenation of…
5 Bright Ideas for Headlight Maintenance
Night drives can be quiet and relaxing but can present added challenges and dangers that daytime driving doesn’t. Your car’s headlights are an important part of mitigating these dangers, so it is important to keep them in tip-top shape. Proper headlight maintenance is needed to ensure your headlights function effectively and so you can clearly…
Utilize Your Cloud CRM to Help Reduce Marketing Stress
Managing stress in the workplace has become more and more important over the last few years, with rapid changes in work-life balance and customer needs, many businesses have a stronger need for software that helps manage their customer relationships, data, and marketing needs now more than ever. Using a Cloud CRM tool, such as MechanicNet,…
Halloween Driving Safety Tips
With Halloween almost here, it can be important to prepare not only the perfect costume, home decor, and festivities, but a driving safety plan as well. October 31st can be very dangerous, especially for children, and is notorious as one of the deadliest days of the year for pedestrians – with the relative risk of…
How a CRM Can Help Small Businesses
If you have owned or worked at a small business you know how much work goes into every aspect of the business, especially for automotive shops. Customer relationships are a key part of every business, and it can be difficult to juggle managing a business’s needs and your many client’s needs at once. We understand…